The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability for social media increases every single day. Just last month, accountability was the basis for most of the discussion at ad:tech in San […]
Highlights from ad:tech San Francisco 2009
Today, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog. Just a few years […]
What are your productivity bad habits?
Last Friday I attended the first ever GTD Summit, which was a conference about personal and managerial productivity. GTD stands for “Getting Things Done” which is also the name of the best-selling book by David Allen. What’s ironic, as collaboration consultant Oliver Marks explained, is that this conference was about talking about productivity rather than […]
Where do you fall on the digital impatience scale?
Thursday night, I was on ABC Radio (Curtis Sliwa Show, WABC — he’s the guy who started the Guardian Angels in NYC) talking about “textual harassment.” To prepare for my on-air appearance, I delved into the subject, interviewing friends, asking them if they had been “textually harassed.” And my assumption was correct. In most cases, […]
The social media fallacy
One of my pet peeves about the topic of social media is it almost always revolves around “the conversation” and “the tools that enable conversation.” While that is all useful, and it’s the part of social media that excites everyone, I get the sense that people are forgetting that social media is first and foremost […]