How to take the tedium out of tag management Target audience: Brand managers, digital marketers, SEO specialists, PR pros, business executives, entrepreneurs, educators, Web publishers. Guest post by Rohan Ayyar E2M Solutions Understanding user behavior on the Web is the key to success in digital marketing. However, managing that information isn’t as easy as it […]
Top 10 monitoring tools for Twitter & other social media platforms
Here’s a rundown of 10 of the best monitoring tools for Twitter and general tracking and analytics services that cover multiple social media platforms.
Top 10 tools to get the most out of Twitter for your business
Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Guest post by Megan Totka ChamberofCommerce.com Twitter can be a powerful marketing tool for any small business. But it’s not easy navigating the fast and furious world of tweets and retweets—building lists, knowing who to follow, and […]
6 tips for creating a bond with consumers via social media
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan.
5 successful Twitter campaigns by brands
Here are some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses.