Image by SalFalko on Flickr Identify influential gatekeepers, then offer value Target audience: Marketing professionals, brand managers, businesses, SEO specialists, PR pros, nonprofits, educators, Web publishers, journalists. Guest post by Alicia Lawrence Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public […]
How to use Vine for video marketing
Vine is a powerful video platform based on the concept of Twitter. Follow this guide of do’s and don’ts to making sure your Vine video sings for your brand or business.
How to build a content marketing strategy
Find out why you should care about content marketing and how a good strategy can help you build brand awareness and authority within your industry. Plus, check out some examples plus a content marketing strategy framework.
Grow your online community by offering value
Follow the 80/20 rule and know the difference between self-promotion & providing value Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission. By Mackenzie Fogelson CEO, Mack Solutions Building a community around your company is […]
What goes into Google’s search rankings recipe?
Moz conducted a survey of professional SEOs and a large correlation study to determine what goes into Google’s search engine rankings. Here are the results of that study, showing that links and keywords are still the top factors involved.