Your brand’s success on Facebook depends on how you integrate social media into your overall marketing mix In this ongoing series, Socialmedia.biz explores how brands can use Facebook more strategically. • Part 1: How to run an effective Facebook campaign for $5 • Part 2: The danger of buying Facebook fans Guest post by […]
The danger of buying Facebook fans
A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts Editor’s note: A lot of social media marketers discuss how to create a Facebook presence or manage walls and Pages. But few go into details about strategic use of advertising on Facebook. In this series, industry expert Dennis […]
How to run an effective Facebook campaign for $5
How to take advantage of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today […]
Social media marketing: Facebook & Twitter aren’t enough
Facebook and Twitter have brought new discipline to the practice of traffic generation, branding and customer engagement on the Web. Still, there are clear signs that Twitter and Facebook aren’t enough.
Cheat sheet: Key principles of social media marketing on Facebook
Stash Tea lures newcomers with a sweepstakes and charms them with Tea Haiku Friday. The following is excerpted from Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook (Second Edition) by Dave Awl. Copyright © 2011. Used with permission of Pearson Education, Inc. and Peachpit Press. This is part 3 of a […]