Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better […]
Social media, tech & marketing events: March
TED is happening right now in Long Beach, Calif. (Photo By Andrew-Hyde) Here’s our roundup of social media, tech and marketing conferences and events for March — the first packed month of the year. For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. We’ve also published a roundup […]
5 cool startups at the first Launch conference
With a crowded conference space for the launch of new startups — DEMOspring, DEMOfall, TechCrunch Disrupt — is there room for another springboard for interesting start-ups?
Yep. The first Launch conference, held Wednesday and today at the San Francisco Design Concourse, showed off a wealth of entrepreneurial talent — and proved to be entertaining at the same time, thanks to the conference prowess of founder Jason Calacanis and the on-stage cleverness of judges such as VCs Dave McClure, Yossi Vardi and actor Kevin Pollak, who instructed startup founders to target “the C- to B+ students” who have grown up to become the vast midsection of U.S. consumer culture.
4 reasons why your brand should create its own APIs
In Silicon Valley, open APIs have long been a staple of how tech companies do business. Twitter has an API. Facebook and Yahoo! have APIs. Google kick-started the API phenomenon with the Google Maps API. eBay and Amazon.com pioneered APIs as a lucrative business model.
Now an increasing number of brands are getting in on the action: Best Buy, Sears, MasterCard, MTV and Rhapsody now sport APIs alongside upstarts like HotUKDeals, Zappos and Wine.com.
15 ways to increase your brand’s impact on Facebook
Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count This is part 4 of a 4-part […]