Is your BS detector optimized to deal with the new realities of democratic media? It’s become a truism that we’re all media creators now, from bloggers and podcasters to the most wet-behind-the-feathers Twitterer. Along with the new freedom to create comes more responsibility: The new media ecosystem places an increased burden on all of us […]
Cisco: ‘Why vlogging is better than blogging’
How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, […]
Radian6 and the Yellow Brick Road for brands
A chat with the CEO of Radian6 from JD Lasica on Vimeo. CEO Marcel LeBrun on how companies should listen, monitor and engage with customers I‘m still getting out from under the atomic dustbin that is my home office. It’s been an insanely busy year, from the relaunch of Socialmedia.biz as a distributed consulting firm […]
Australian Broadcasting Corporation’s social media policy
1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute. 2. Do not undermine your effectiveness at work. 3. Do not imply ABC endorsement of your personal views. 4. Do not disclose confidential information obtained through work. The above guidelines were distributed to the staff of the […]
As media gets more democratic, it gets more feminine
The new Bing Maps geotargets Twitter tweets. Supernova roundup: Media, real-time services — and ‘the end of the Web era’ I spent Wednesday at the Supernova conference in San Francisco, which has morphed over the years from a gathering about mobile and telephony into one that addresses the larger themes sweeping through society: Social media. […]