While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests.
Advertising
The ad agency’s dilemma – convincing clients to engage in social media
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came […]
Some ‘Twitter definitions’ are sponsored
There has been so much conjecture as to how Twitter will start monetizing. Well, it looks like there have been a few baby steps in the form of “sponsored definitions” that cycle through right above the Home link on the navigation bar. It is very subtle and I didn’t notice it myself until today (Seth […]
Fart jokes and the new rules of advertising
When old-school advertising and PR bump up against modern media realities Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the […]
How one company uses Web 2.0 tools to run and promote their business
Everyone wants to be more efficient, productive, and successful, and knowing what steps to take is key. Here’s the run down on some awesome time and cost-saving techniques that will help you run your business.