Here’s my end of day show report for Le Web, the Web 2.0 conference in Paris. I’ve been in Paris for the week reporting with the Traveling Geeks (watch video of us on a train). Watch the video for a quick summary of the companies I saw, plus a quick story at the end about […]
Blogger outreach
How Dell handles customer service and sales through social media
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the […]
The Traveling Geeks land at Le Web
Go to dinner with the geeks and you’ll get lots of photos taken Let me set the scene for you. More than a dozen geeks have traveled to Paris for a weeklong tech odyssey culminating with coverage from France’s premier Web 2.0 conference, Le Web. I’m having a hard time trying to determine what the […]
‘Avatar’ producer Jon Landau on keeping film bloggers in the production loop
At The CMO [Chief Marketing Officer] Club Summit in San Francisco, I spoke with film producer Jon Landau (‘Titanic,’ ‘Dick Tracy,’ ‘Honey, I Shrunk the Kids’ and the upcoming ‘Avatar’) about keeping film bloggers, like “Ain’t It Cool News” Harry Knowles, in the loop even when you’re in the middle of production.
Watch the video in high definition on YouTube.
Free social media marketing Webinar
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now! The name of the free digital PR […]