In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting books about “what’s next” that I am reading are The Chaos Scenario by Bob […]
Blogging
BlogHer, the FTC, ethics and conflicts of interest
How BlogHer deals with reviews and conflicts of interest from JD Lasica on Vimeo. I‘ve been struck by the varying reactions to this week’s news that the Federal Trade Commission will now begin to regulate product endorsements not just in advertisements but also on blogs and other forms of social media. (PDF here; the regs […]
AP News Registry aims at most flagrant infringers
More details about Associated Press’s move to protect its content unveiled at Seattle summit I left the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers yesterday just as two executives from the Associated Press were winding up their presentation on the new AP News Registry. The new initiative, announced in July, contains […]
Why corporate blogging is like selling uncut cocaine
Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a […]
6 experts on corporate blogging best practices
The Society for New Communications Research solicited capsule summaries of corporate blogging best practices offered by some of its members, who are among the top social media consultants in the country. Shel Israel Author, Twitterville, co-author, Naked Conversations Humanize: Remember that one fundamental reason for blogging is the humanization of the corporation. Be a real […]