Tips for how your agency or firm should do outreach the right way Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try […]
Blogging
The big secret to getting people to read your blog
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and […]
How to become one of the most respected companies in your industry
One of the most critical and popular aspects of my business, Spark Media Solutions, is live event reporting and production, where I, backed by my team, attend conferences and trade shows and report on the event from the editorial viewpoint of the client. If my client is interested in a subject that happens to be the subject of a conference, then they want to be a participant in that conversation.
Starter kit for a social media strategy
Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to […]
Customize the subject line of your Feedburner emails
Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better […]