Look for the cumulative power of the long tail My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way […]
Business
How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, […]
Can PR leave behind magical thinking for science?
Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential.
Being pretty isn’t enough for social media success
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, […]
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.