Image from Bite Daily. How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media […]
Business
‘United Breaks Guitars’: Social media tips the scales
United Breaks Guitars: The interview from JD Lasica on Vimeo. Musician Dave Carroll’s advice to companies: Respect your customers Asmart company these days understands that everybody has a voice. So the best way to avoid a public relations nightmare is to give great customer service right out of the gate. “It’s a bad day when […]
The story of Intelpedia: A model corporate wiki
The home page of Intelpedia, Intel’s corporate wiki. Other companies should take a page from Intel’s collaborative workspace Wikis are the poor cousins of social media. Seldom loved, often feared, always unsexy, a wiki is simply a collaborative website that can be directly edited by anyone with access to it. At its heart, a […]
Biz360: Tracking business intelligence
Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might […]
Review of ‘Open Leadership’: Winning by letting go
The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques.