How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, […]
Business
Chris Anderson on the democratization of manufacturing and distribution
Every five or ten years, myself and my colleagues reflect on how much we used to pay for technology and how we’re able to do things we couldn’t do before because it was cost prohibitive. • It used to be too costly to produce a video, then we got non-linear editing on the desktop. • […]
HP responds to ‘Why I love public transportation and hate HP’
At the beginning of November I wrote an article titled Why I love public transportation and hate HP after a horrible customer service experience with HP where I had to wait two hours for technical service after I had paid for their tier 2 service. I compared it to public transportation in San Francisco because […]
How Ford does social media
Ford’s social media efforts from JD Lasica on Vimeo. Scott Monty & team take integrated approach rather than focus on short-term campaigns Major corporations have begun jumping into the social media pool. One of the biggest success stories this year has been the performance of Ford Motor Co. — they’re making big waves but aren’t […]
Joanna Lord on brands, SEM and social media
Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at Socialmedia.biz who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly […]