Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
Business
Does your website suck? Let us count the ways!
Chances are you haven’t updated your website architecture in several years. A lot has happened in the past few years — time to upgrade in a big way. And not just technology, usability, interfaces, accessibility, or interface, but also content.
Should you hire a social media community manager?
The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine.
6 tips for creating a bond with consumers via social media
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan.
How to reach people you have no relationship with
Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path.