Image by Getty Images via Daylife So many folks are scolding stars like @oprah and @barbarajwalters because they’re not following-back the thousands of fans who are following them. Here is a case in point from Lena Claxton and Alison Woo, Don’t Make Oprah’s Twitter Mistakes: Right now by only following 10 people, she’s using Twitter […]
Chris Abraham
Free to follow (or not) on Twitter
Image via CrunchBase Adam is an insightful fellow. He put into words what I have been thinking: celebrities are not ruining Twitter because nobody is forced to follow celebs — or anyone — on Twitter. Please read Celebrities Are Not Taking Over Twitter for the rest of the below insightful excerpt: Celebrities like Ashton Kutcher, […]
Sage advice to the future of PR
Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class. Well, I received two nice notes, one from Juliana Serafini (who […]
An interview with Martin Oetting of Germany’s trnd
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, […]
Does McKinsey indicate a social media tipping point?
There has been plenty of discussions throughout the social web about how businesses can gain from the use of social media. marketers from every corner of the earth promote their services to businesses and proclaim “expert status”. However their is only one name in the globe that has the power of getting business leaders attention. That name is McKinsey.