What is Google Authorship really about? Unmasking the anonymous and ferreting out market data for Google.
Chris Abraham
Dominate your personal brand on Google Images
Here’s a short guide on how to manage your personal brand on Google Images by providing fresh content, using Google Authorship, and not trying to escape scrutiny, because Google will find you.
An automated solution for blogger outreach research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR […]
Should you hire a social media community manager?
The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine.
Why content marketing will ultimately triumph over link building
Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization.