Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
Chris Abraham
Content strategies to deal with Google Panda & Google Penguin
Organic SEO isn’t free, cheap, and easy anymore. Google’s release of its Panda and Penguin updates means you have to produce more high-quality content that is social, too.
Are you surfing the social media wave?
Being the savviest or smartest kid who has his or her finger on the pulse of what’s happening now may seem like a grind, but hang on and you can ride the social media wave for years to come.
Facebook Object Debugger: A valuable tool for marketers & businesses
If you’re a blogger, content marketer, community manager, website admin, online writer, site owner, or online editor, you’ve no doubt had the experience of your Facebook update showing up without the article’s Title, Description, or a lovely selection of pulled images. To fix this, use Facebook’s Object Debugger, part of the Facebook Developers toolkit.
Google now prioritizes speed over content
Online reputation management and organic search engine optimization are both essential services. You can have the most perfectly tooled website and if the quality of hand-off from Google to your site is slow then Google will penalize you and err on the side of speed.