Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize.
Digital PR
Build Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
The synergy between social media and search
‘The more retweets a link receives, the better it performs in search results’ I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of […]
How to become a super-node in the attention era
Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.