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Digital storytelling
Don’t mess with Texas (or reddit)
This is the second of two parts. Also see: • reddit is the elephant in the room of social media marketing My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never […]
How Flipboard is changing everything
Flipboard is bringing all of your social media outlets together seamlessly, making it easy for you to keep up with the latest news. Find out how Flipboard is changing everything and boosting your Klout score in the process.
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — […]