Here’s how to use influencer marketing to help a company or brand work with influencers to build brand visibility, tap into more markets, reach its target audience and drive sales.
Influencer Marketing
Today’s online influencers are tough
Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground?