There are plenty of tools and apps out there designed to make running, updating, and promoting your Facebook page easier and more effective. We’ve put together a rundown of 10 Facebook tools that help you make the most of your social media marketing.
JD Lasica
How Yelp is using gamification right — and screwing it up, too
Gamification expert Tony Ventrice, a senior game designer at Badgeville, offers examples of good and bad uses of gamification by brands such as Yelp during a meeting of the Social Media Breakfast Club.
Ansa: Text friends safely, securely & without regret
Ansa is a startup that has developed a mobile app for iOS and Android that enables people using mobile devices to text safely and securely, by giving them the power to retrieve messages and photos and giving them the ability to set a time limit before the message self-destructs.
Book review: ‘Age of Context’ captures the pulse of new tech
Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.
How Google’s new tabs on Gmail changed email marketing forever
The new Gmail tabs filter out much of the less important email that clogs up your inbox. Here’s why marketers should be embracing social media, as e-newsletters are becoming an obsolete marketing tactic.