Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
JD Lasica
‘Brand Advocates’: How to enlist armies of loyalists
Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
How social networking can accelerate your career
Porter’s new book, “Your Network Is Your Net Worth,” suggests a new approach to social networking, one based on helping others, offering value, creating partnerships, finding influencers and creating content — whether that’s a blog post, a video interview or a brainstorming session to solve a problem.
Pearls of wisdom from startup founders & experts
Advice from startup founders, advisers and investors at the Bitspiration 2013 conference in Krakow, Poland.
How to create a Social Startup
At Bitspiration: An inspired gathering for European startups Target audience: Entrepreneurs, startup teams, marketing professionals, social media strategists, businesses. I‘m spending the week in Krakow, Poland, and gave a presentation yesterday as one of the featured speakers at Bitspiration, the second annual conference for entrepreneurs, startup teams and investors, chiefly from Eastern Europe. About 300 […]