A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service.
JD Lasica
SocialToaster: Super fans unite on behalf of brands
SocialToaster uses gamification to incentivize brands’ super fans to share and engage with brand-related content.
Startup turns a smartphone into a smart toy
Unveiled at Launch, Ubooly shows power of sensor technology (and hugs) Target audience: Entrepreneurs, technologists, designers, marketing professionals, businesses, toy manufacturers, parents. At last week’s Launch Festival in San Francisco, I spent a few minutes talking with Carly Gloge, the founder and CEO of a new startup called Ubooly. They make cuddly plush toys that […]
Launch Festival: ‘We live in the future now’
The panel of judges/venture capitalists at the Launch Festival (Photo by JD Lasica). Conference brims with innovative tech startups Target audience: Entrepreneurs, startups, businesses, tech sector executives and employees, anyone interested in innovation. After three days of the Launch Festival, where 5,000 attendees jammed into San Francisco’s sprawling Design Concourse, one can be forgiven for […]
Location-based services are coming of age (and it’s way more than Foursquare)
Now that the table has been set, what’s next for geolocation? Is it all about Foursquare, Yelp, yawn and go home? I don’t think so. Instead, we’re seeing geolocation begin to splinter into niches and verticals.