Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count This is part 4 of a 4-part […]
JD Lasica
15 ways to increase your Facebook stature
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Secrets to becoming a Facebook power user: Use the right touch, tools & tactics to build authority This is part 2 of our 4-part series on using Facebook strategically. • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways […]
Demystifying how Facebook’s news feeds work
New tool: The EdgeRank Checker app shows how well your Facebook Page is performing. It’s the heart & soul of Facebook — and few people understand it This is part 1 of a 4-part series on using Facebook strategically. Also see: • Part 2: 15 ways to increase your Facebook stature • Part 3: […]
Top 20 social media monitoring vendors for business
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.
The king of podcasting’s eye-popping numbers
If you’ve spent any time in the tech world, then you surely have run across Leo Laporte, who runs a podcasting empire from his home base in Petaluma, Calif.
I’ve bumped into Leo at a dozen tech events over the past few years, from the Portable Media Expo (photo, now BlogWorld, in 2005 to South by Southwest and BlogWorld Expo in 2009 to appearing on his TechTV show, then in Toronto, in 2005 and speaking with him on a panel at the Producers Guild. Leo’s a friend.
These days, I watch his TWiT netcast on my Roku device and subscribe to his podcasts and listen to them at the gym.