New programs are believed to be a first for health insurance industry As those of us who’ve worked with health care companies know, the health care field has been slow to get off the dime and embrace the gamut of changes that social media offers, from interactions with customers to providing a real-time feedback […]
JD Lasica
A small slice of Web 2.0 Expo
One of the big tech conferences of the year, SF-based Web 2.0 Expo, is now in the books. I was able to attend only two of the four days, but here are some takeaways: I had a chance to check out Central Desktop on the tradeshow floor. Above is my 3 1/2 minute interview with sales rep Mandy Gonzales.
Mobilize your cause: a bootcamp in NYC
Take charge of social & mobile media for your cause or campaign At the Personal Democracy Forum in New York on June 2, Katrin Verclas — founder of MobileActive and a partner in Socialbrite — and I will be presenting the first Mobilize Your Cause Bootcamp. I’ve been giving social media bootcamps for some time, […]
The untapped power of APIs
The power of APIs from JD Lasica on Vimeo. How you can let outsiders mine your data for gold In tech circles, the importance of APIs are a given. Flickr, Twitter, Google Maps and Facebook all became dominant in their sectors partly through the genius of releasing open APIs to outside developers. I’ll let our […]
OpenCalais: Serving up context on the fly
Why sharing your content is a smart business move You may have heard about the threat by online publishers to cordon off their sites’ content and put a No Trespassing sign on their lawns to ward off crawls and indexing by the search engine. That chest-thumping strategy is a dead end.* Consider the exact opposite […]