Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business.
Monitoring
Top 10 monitoring tools for Twitter & other social media platforms
Here’s a rundown of 10 of the best monitoring tools for Twitter and general tracking and analytics services that cover multiple social media platforms.
Your online brand matters more than you realize
What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand.
Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — […]
Top 20 social media monitoring vendors for business
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.