To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
Online reputation
Why you must armor your online reputation
Here are steps your company or organization should consider taking to get ahead of the problem by steeling your defenses before a crisis hits.
5 tips for repairing your damaged online reputation
Is your business’ online reputation damaged? Here are 5 tips to monitor and repair your rep.
When a crisis hits, how graceful is your response?
Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together.
Build social media equity, then spend it!
Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections.