A master roundup of social marketing tools of the trade that marketers can use to stoke excitement about brands and clients.
Outreach Marketing
Promote your book with influencer marketing
Here’s a presentation on how to promote your book (or your client’s book) by engaging online influencers and targeting bloggers not on the A-List.
Get creative by thinking outside the online box
Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do. Here are some tips to getting creative with marketing in ways that will have a big offline impact.