Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc.
Google wants your business to invest in community engagement
Search has changed dramatically in just a few short years. Google now penalizes sites that are buying links or are invested in private blog networks. Here are the most recent developments.
Google Webmaster Tools part 2: Sitemaps & data highlighting
How to rank higher in Google search tools? Use Google Webmaster Tools and create a quick, easy to understand, mobile-optimized, machine-structured site.
Don’t believe what Google tells you about search
For the vast majority of Web publishers, bloggers and businesses who just want to create content and have it read, SEO techniques still matter a great deal. So ignore what Google has been telling you and pay attention to these search techniques that still work.
Always write for Google, never for humans
To be discovered in search, you need to write the exact phrases you think people will use when they’re searching on your topic. The title and first paragraph are the most important.