Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc.
Search has changed dramatically in just a few short years. Google now penalizes sites that are buying links or are invested in private blog networks. Here are the most recent developments.
How to rank higher in Google search tools? Use Google Webmaster Tools and create a quick, easy to understand, mobile-optimized, machine-structured site.
For the vast majority of Web publishers, bloggers and businesses who just want to create content and have it read, SEO techniques still matter a great deal. So ignore what Google has been telling you and pay attention to these search techniques that still work.
To be discovered in search, you need to write the exact phrases you think people will use when they’re searching on your topic. The title and first paragraph are the most important.