Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
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What goes into Google’s search rankings recipe?
Moz conducted a survey of professional SEOs and a large correlation study to determine what goes into Google’s search engine rankings. Here are the results of that study, showing that links and keywords are still the top factors involved.
7 strategies for succeeding in the new Google Search
Showing up high in Google search results requires a new content and marketing strategy. Here are 7 strategies for succeeding in the new Google Search: Be newsworthy, interesting, social, better, funny, compelling and committed.
Content strategies to deal with Google Panda & Google Penguin
Organic SEO isn’t free, cheap, and easy anymore. Google’s release of its Panda and Penguin updates means you have to produce more high-quality content that is social, too.
Google Voice Search: A new wrinkle for social marketers & small businesses
Google Now, the mobile application for searching by voice command, is now coming to the desktop and is getting a big makeover. With the new update, you’ll be able to speak directly to your smartphone or computer using a huge variety of commands, and Google will understand and respond.