The post Digital marketing campaigns: 7 trends to watch (infographic) appeared first on Inside Social Media.
]]>Post by Josh Wardini
The Internet is constantly changing to accommodate dynamic consumers who continue to look for better ways to improve their online experience. This dynamic attribute affects digital marketing as well. Brands, small and big businesses, and marketers need to be updated with the latest changes in digital marketing if they want to rise through the Google ranks.
This year has brought some surprising changes to digital marketing. For example, influencers became more prominent on social media and other online platforms. They served as a major game-changer for companies hoping to build partnerships for a better shot at their target audience.
Another trend that is undoubtedly shaping digital marketing in 2019 is the apparent dominance of mobile devices over desktops. As the quality of handheld devices and even wearables continue to improve, more marketers are taking steps toward creating mobile-friendly campaigns.
This is just the start of mobile device dominance. A lot of experts are expecting more consumers to lean toward smartphones and tablets in the near future.
Companies should also begin to market themselves as secure and safe brands to transact online. This new trend is sparked by increasing concerns regarding online privacy and safety. Needless to say, people are now only willing to trust brands that can guarantee the safety of the data they gather.
What’s next for digital marketing?
For now, signs suggest that companies need to begin focusing more on appealing to the audience’s emotions more than anything else. Simply put, relatable and engaging content will be more effective for the rest of the year and beyond. This is just one of the many trends that will shape digital marketing campaigns in the future.
We’ve compiled a comprehensive list of the latest digital trends that every marketer and brand should know. If you’re hoping to propel your company to rise against the competition, the following infographic will be worth the look.
Even if you’re just hoping to understand what consumers will be looking for next, you’ll definitely want to browse through this list of trends. Check it out online.
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]]>The post All the webmaster SEO tools on SEMRush appeared first on Inside Social Media.
]]>Ijust got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out. SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.
Like you, I pieced together Google Analytics, Google Webmasters, Buffer, HootSuite, SpyFu, and a compilation of other little online tools. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.
I’ve played a little with Moz and never quite made it work for me because none of my personal sites were eCommerce sites, so I never really understood why I needed to pay between $99-$599/month. However, I can really see the value of spending that sort of money, from $99-399/month. This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake, a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.
What’s more, since I never use paid ads, the strong focus on organic SEO analysis and auditing help me get outside of my own head and easily see which of the keywords that bubble up on my sites are really driving traffic to my sites rather than wasting all my time writing content that isn’t organically competitive or viable no matter how badly I want these keywords and organic search results to come my way.
While it’s always exciting to see when desirable keywords come up reliably in the SERP top-10, it’s also fascinating for me to slice and dice the content as well. SEMRush allows you to look the success (and failure) of your site and its content based not only on whether you make the top-5 in the most obvious keywords (chris abraham, gerris corp) but also in keywords you like.
What’s even more exciting than getting a top-ten result in a very specific search is to get a keyword hit that may not be in the top-5 but results in a huge volume of visitors — many more visitors than you might have been aware of.
SEMRush can do this because, behind the scenes, after properly setting up a project (which is domain/URL-driven), you stitch SEMRush together using all the tools that you’ve been using, singly, before: Facebook, Twitter, Google+, Instagram, YouTube, Google Analytics, Google Webmasters/Webmasters Tools, and I am sure SEMRush’s proprietary analytics tools as well.
The value added of bringing all of these tools and tool kits together allow me to audit all the hard work I have been doing optimizing my content and writing content and writing for search and viability, and after all of the social media sharing and blogging, it’s very interesting to see how all of this hard work has been interpreted.
It’s sort of like newspaper reviews and online comments when you’re producing a play or a movie: sometimes all this data can be really valuable and useful but it can also end up being such a distraction. Obsessing about what SEMRush reports about my properties will just take me away from creating good content myself.
What SEMRush tries to be is a go-to dashboard where you can quickly do a pulse check on how your campaigns are doing before you close the tab and get back to work.
A couple of really interesting tools that are in alpha and beta are SEO Ideas and Link Building tools that actually give you the tools and the project management process by which you can actually find allies in the online space and presumably partner with these sites or even work on doing some mutual link-building or mutual guest-posting.
These are my first steps and first foray into SEMRush — I am hoping that its dashboard and the way it handles projects will easily allow me to replace all the free online tools that I hack together ad hoc, Google Analytics, Google Webmasters, Buffer, HootSuite, SpyFu, etc.
Have you had a chance to try out SEMRush yourself? Why not just pop your domain URL into the widget below and see the sort of rabbit hole I have gone down a short week ago when Olga gave me the keys to the SEMRush kingdom.
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]]>The post Improve your Google search results today appeared first on Inside Social Media.
]]>Follow the tips below to speed up and clean up your site.
There are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP. Here are nine things you can do starting today to improve your search results and the quality of your visitors’ experiences.
Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what search engine optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start.
Good luck. This should get you through the next day. Let me know if I missed anything down in the comments. I hope it’s useful for you. If you won’t do it, make me do it. I actually consult on SEO — check me out over on www.chrisabraham.com or email me at [email protected].
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]]>The post Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year appeared first on Inside Social Media.
]]>Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Don’t we all know that Google Search is a somniloquist! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me . . . feed me Seymour.”
Not only is Google a Glutton, but he’s always hungry — and a picky eater, too. In a perfect world, all of Google’s food would be steamy hot, bold with spices and herbs, and nutritionally rich.
If you and I don’t constantly develop ways to provide Google with all the taste-sensations, fresh out of the pan, out of the oven, and then beautifully-plated, then Google’ll definitely reheat leftovers — hell, he’ll fish out the meals ready to eat (MREs).
But, honestly, Google would always prefer to eat healthy. Quality over quantity. Google would love to get enough fiber, enough vitamins and minerals, enough healthy fat and presentation.
The internet webosphere is like greater Washington, DC on a weekday lunchtime: food trucks everywhere! Yes, also restaurants, fast food, fast-casual, brown bags of tuna prepared at home, hot dog and burrito carts, office cantinas, take out places, and by-the-pound buffet joints.
Before the age of the food truck, there were some carts offering haute cuisine, but it wasn’t until the rise of the food truck when the entire power structure lunch at least, was set: dirty water dogs, burgers, buffet salad, or sit down restaurant food.
The barrier to entry was pretty impossible save for a few rich folks doing it for vanity or experienced folks doing it for shareholder value. And the paperwork, licensing, and all the other food-hoops required.
But DC is big, hungry, and wants all the taste-sensations, fresh out of the pan, out of the oven, and then beautifully-plated; and we want our lunch to be delicious, steamy hot, bold with spices and herbs, and nutritionally rich.
Because DC’s already hungry, DC’s only somewhat a snob! The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. And all you need to do is discover what as many of those things are and cook to order.
You can feed Google. You can even become Google’s favorite type of food, snack, lunch, sandwich, dessert, cheat, breakfast, dinner, late-night bite. But you, like every great cook, every great chef, cannot just make something awesome once.
You don’t need to make the Guinness Book of World Records and then done. SEO is not one-and-done! It’s feeding the newsroom rather than just getting a novel out of you just to have written a novel.
I’m a pretty good cook. In fact, I have made some amazing things perfectly actually once (remember that Bûche de Noël I made that one time with the powdered sugar snow, the branches, the ganache and cake?).
But Google prefers hot fresh donuts over even my Bûche de Noël once it’s a week old.
So, stop sneaking around and stop trying to be way fancier than you’re able to provide every single day.
Google wants your content food as hungrily as it wants the the President’s latest transcript or the top headlines from the New York Times. But only if it’s at least as fresh, nutritional, and as tasty as the other good stuff around it.
I sell web site and branding services for my buddy Mike McDermott of Bash Foo and the vast majority of all your competitors can’t cook at all; and those who can, only cook a couple times a year at the most, give or take a couple years.
While the bar is super-low for 99% of your competitors, the bar is nosebleed-high for the remaining 1% who have all that sorted out. Also, since the webinternetosphere is a global market, mostly, that 1% is still a very large number.
Google doesn’t think so. Google thinks that it really sucks that only 1% of all online content-providers offer more than complete crap. Those 1% (who are generally the same people who are in the 1% in the real world), the best-of-breed in Google Search, are the same people that Google, in it’s love of the little guy and it’s passion for egalitarianism and equal access based on an impossibly-low barrier to entry, fights hard to disempower.
Google wants diversity — your diversity — but Google also knows that the people who search using Google are also impatient, intolerant to junk results, unwilling to suffer ugly, unable to trust a site that is rarely if every updated, unsure about sites that haven’t kept up with technology and design (so many of our websites are the equivalent of shag carpet, orange appliances, avocado green counter tops, old stove, and a tiny ancient fridge with no stainless or granite or backsplash to be seen anywhere!
Come up with a content marketing plan that is the equivalent of my simple peasant meal of eggs, chicken, greens, fish, herbs, and spice, and then run with it. Make it every day. Just make sure it’s fresh, it’s honest, it’s make with the best ingredients possible, and you don’t cut corners. Put too much gravy or cream or béarnaise on your dish and maybe that’s an attempt to hide a bunch of flaws. Gilding the lily is almost always a way to give an often deceptively attractive or improved appearance.
Cook simply, show your work, make it basic, use good ingredients, plate it lovingly, deliver it quickly (you all need faster sites), and you’ll become Google’s favorite — at least when it comes to the particular fare you’re offering, within your niche.
Now, your turn. It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!)
So, that box you gladly checked when you finished your website three years ago isn’t a completed task. How dare you! It was just the very first version of a constantly expanding, growing, changing, and living collection of documents.
OK, after all of this talk about food, I’m ready to eat — ready, set, Publish!
Via Biznology
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]]>The post Ultimate SEO Checklist – 75+ effective techniques (Infographic) appeared first on Inside Social Media.
]]>Post by Nirav Dave
Let’s agree on the fact that SEO is a vast digital landscape that is forever evolving. Search engine optimization is the key factor that can improve your site’s visibility and ranking on search engines. So getting a grasp on what SEO techniques work and what tactics are no longer effective is essential for the growth and success of your online business.
Moreover, SEO itself consists of many on-page as well as off-page ranking factors (200 to be exact), and keeping a tab on all these strategies can be an overwhelming task. Additionally, you might find SEO guides that claim to be the “Ultimate,’’ and while some of the techniques employed may work, overall such methods are hardly ever useful.
Thus, if you have searched the Internet trying to find out the best SEO techniques to implement on your site and have not found one that best suits your business, no worries, because here is a genuine, up-to-date Ultimate SEO Checklist that can be used for all online businesses.
This guide is a well-researched and comprehensive SEO checklist that consists of the best on-page and off-page tactics that you need to know about. Plus, to make it easier for you, this guide comes in the form of an infographic that you can download (and pass along to your colleagues) for free!
So check out this SEO checklist infographic and implement these 75-plus techniques on your website to improve your site’s visibility, ranking and resulting traffic!
Killer SEO Checklist [Infographic] by the team at Capsicum Mediaworks, LLP — click to enlarge
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]]>The post The more the messier for search success appeared first on Inside Social Media.
]]>
America voted Donald J. Trump 45th president of the United States. To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. Away from school marms and hall monitors. For better for worse, the internet reflects the way people search and write and speak when they’re on their own, away from the grammar police and your thesis advisor.
When I was recruited into the elite digital team at Edelman Public Affairs, they made me take a grammar test. It was an HR requirement even though I was brought on board by an EVP. To this day, our reports, our memoranda, even our emails need to reflect exceptional professionalism.
Unfortunately, all this esprit de corps is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. Trump speaks at a 6th grade level, and should we all. In fact, weren’t we all trained to aim at the 6th or 7th grade Flesch–Kincaid readability?
As I have said many times before, Google is mostly literal. Google is not your book editor or your doctoral advisor, Google is your everyman. Google is mostly populist. Actually Google is whatever and whomever you want Google to be; however, when it comes to money, you’re more likely to get 20,000 nickels than one thousand-dollar bill. Everyman is where it’s at.
When I wrote for AdAge, back in the day, circa 2008-2009, they did the most delightful thing, though I don’t know how SEO-aware or SEO-focused they were about this. They published whatever I wrote for them immediately upon receipt and then, a couple-days, if not a week later, they went back and put it through the full archive, for perpetuity, let’s not embarrass the Advertising Age reputation, editing.
I always knew that my work would enter the world fully-flawed just like me. With the kind of mistakes that everyone, including me, makes all the time, especially during search. The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing.
And then Google gets in there, indexes, and maybe gets lazy, doesn’t come back in a couple-few days later, doesn’t care too much about the diff between initial draft written by a PR and marketing professional. The final article worthy of consideration is restored to a perfection there never was, by a hyper-vigilant school marm cum hall monitor cum editor.
In my previous life, I used to be a professional film photographer. 35mm slides through Nikon bodies and Nikkor glass. The creative process only took up 20% of my time while developing, sleeving, editing, sorting, labeling, logging, packing, mailing, marketing, selling, and waiting took the other 80%. No, I am not missing a piece. Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. I only had light, film, glass, and filter. Someone else did their magic in the darkroom or on a Macintosh Quadra 950.
Same with blogging or any other type of creative behavior. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client.
I have upwards of 100,000 slides in archival sleeves in my storage area — but only 4,000 have made me any money and only 400 of those slides made my portfolio: 20 sleeves of 20 slides per.
But back in the day, all 100,000 of those images sat in tall steel file cabinets at Corbis (née The Stock Market) and Pacific Stock, filed away and indexed. While only 4,000 made me royalties and only 400 made me money, 100,000 were always in play.
While only 4% of all my work was considered profitable — and that’s high — nobody ever knew which 4%. And though only .4% ever made it into my portfolio, 250x that had potential.
I want you to write at least five times as much content as you are. Blog content, not ephemeral tweets or facebooks.
Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
Each and every telegraphist has his or her own unique style and pattern when transmitting a message, called their “fist,” identifiable to other telegraphers. The same can be said about your and your words and your writing. Allow your content to become as unique in style and pattern as possible. Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?
Via Biznology
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]]>The post How to Combine SEO, Social, and Content Strategy for Supercharged Results appeared first on Inside Social Media.
]]>Post by Adi Englander
Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective.
Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. How do you combine all three? Good question!
Let’s begin by highlighting the combination of SEO and Content, and then I’ll move on to adding Social Media to the mix. By the end, you’ll see how all three work together to achieve amazing results.
Combining SEO and Content
Although content marketing and SEO are often viewed as two distinct disciplines, the reality is that they are actually two sides of the same coin. Content wants to be seen. Attention is what content is made for, after all! SEO gives content the attention it needs.
On the other side of the coin, SEO needs content to do its job effectively. So as you can see, content and SEO need each other.
Here are some best practices to keep in mind:
Yes, keywords are still important (as I’ll mention later.) But keep in mind that audiences demand high quality, human-centric content rather than content that was created simply for keyword stuffing.
Unfortunately, as we sink into the online ocean of quantity, we often forget about the importance of quality.
Content that is informative, crystal clear, and well-written encourages readers to remain on your site and consume your content longer. As your site’s bounce rate decrease, you’ll raise your chances of higher SERP rankings.
Another reason why high-quality content is vital for SEO is that it attracts backlinks, which can eventually boost your SERP rankings. While you can’t control the number of people who link to your site, you can certainly encourage backlinks by creating useful, high-quality content.
As your content is being created, you should always ask, “Would I link to this content if I were the audience?”
Your content should also be unique from your audience’s perspective. Even the most well-written articles and best-produced videos will be ignored if your audience has already seen similar content elsewhere.
No matter how you look at it, originality is crucial.
Nonetheless, the notion that “keyword research isn’t needed” is actually untrue. To effectively combine your content marketing with your SEO, don’t skip keyword research. Although your content needs to be human-centric and valuable, weaving the right keywords into your content is important for giving it exposure.
What is true is that old methods of doing keyword research are no longer effective. As Nate Dame explained in a SearchEngineLand article, “Traditional, old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy.”
For more information on effective keyword research, here’s an informative guide.
For your content marketing to effectively work with your SEO, weave internal linking into your content. This will not only help search engines crawl your site and help you rank higher for certain terms, but it will also give readers of your content a better experience.
Adding Social Media to the Mix
Similarly to the relationship of SEO and content, social media and SEO are also highly effective when combined. Here are some best practices:
Yes, definitely pay to play. It’s worth it. Many SEO practitioners don’t think of the SEO benefits that come from social advertising. Combining the syndication abilities of Facebook, Instagram, Twitter, Pinterest, and others, your content can achieve drastically higher exposure.
While the exposure from social-media advertising won’t directly boost your SEO efforts, the exposure will certainly encourage far more inbound links. And quality backlinks definitely impact your SEO success.
The biggest SEO advantages from social media advertising happen when your content is seen by interested influencers and journalists. When bloggers and other influencers see your content and reference your links in their work, these backlinks further boost your SEO.
Along with paying for advertising on social media, engaging with influencers in your industry will also help you reap some significant SEO benefits. Spend time and effort introducing your brand to major players in your field who could reference links to your content. You just might come across some influencers who haven’t yet seen your social advertising.
Marketers who are concerned with SEO focus on social-media profiles. Profile info is indexable by search engines, and social-media profiles are often the first to get listed in search results for brands.
Social-media profile info can also influence local rankings. Independent review sites often look for social profiles to help populate local business entries. And search engines often use these entries to establish their own format for listing local businesses. You can use this to your advantage to boost local visibility.
So use keywords in social profiles, and make sure your profiles are complete – including your company’s address, phone number, and even information that explains why you’re different from the competition.
“If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.”
However… Although some marketers have heard that social signals will directly improve how Google ranks a brand, this just isn’t the case. Because social signals can be (and often are) manipulated, Google doesn’t put a lot of trust in them.
So while it’s beneficial to receive likes, re-tweets, and other social signals, don’t expect to improve your SEO on Google with them.
While social signals don’t impact your SEO as much as some have believed, your connections and followers do influence your ranking. Large brands with hundreds of thousands of Twitter followers will rank better than a brand with only a couple hundred followers.
It’s important to earn your followers authentically and organically rather than buying them. Not only does Google detect follower quality, but purchased followers are not going to engage with you the way authentic followers will.
It certainly takes more time and effort to earn quality followers. But no one ever said effective social media marketing or SEO were quick and easy. (At least, no reputable practitioner has made this claim.)
Quality followers will come to you as you provide them with value. Give them quality content that solves problems, engage with people online, and set yourself apart from your competitors.
Conclusion: Don’t Think of SEO, Content, and Social as Separate Entities!
While your SEO practitioners, content writes, and social media staff might look at goals from different angles, the truth is that they all share common goals. Communication is very important! Everyone on the marketing team should take all other marketing disciplines into account during their daily activities.
SEO, content and social are all necessary for competitive marketing and branding. When separated, each of these disciplines have one hand tied behind their back. But when combined, they become a single marketing force to be reckoned with!
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]]>The post Google wants your business to invest in community engagement appeared first on Inside Social Media.
]]>Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Search has changed dramatically in just a few short years. Google now severely penalizes sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page 20 or being removed completely, stripping many ecommerce sites of millions of dollars in revenue.
Let’s unpack some of the recent developments.
Site optimization: This includes copy rewriting, internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Much has changed, but site optimization is as important as ever.
Social media strategy for social signals: A site needs to be organic (never static), as Google tends to spend most of its attention on sites that are constantly changing and updating. In addition to editorial “blog” content, it’s always worth developing content, maddafella.com style, in addition to producing content only for social media. Using platforms like Pinterest, Google+, Facebook, Instagram, and other sites, are essential. Actually, MaddaFella is really underutilizing its YouTube site with its expensive videos.
Authentic, organic, inbound linking: Content marketing is an essential part of developing a strong organic search reputation online. It must be unassailable, and completely white hat instead of being invested in tricking Google. That doesn’t work anymore – and will work less and less well into the future.
What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community engagement.
Bloggers: while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. As a result, if you’re able to woo them with your message or pitch, they’ll spend an inordinate amount of their own sweat equity promoting their own content across their own social media platforms and profiles such as their own Twitter, Facebook, Pinterest, Google+, and even sites like Reddit, Digg and whatnot — including cross-posting onto LinkedIn, Medium, and other aggregator sites like Business2Community, Google News, and Yahoo! Do it! It’s worth it!
Facebookers: Everyone in the entire world is on Facebook. If you can find the right Page or Group, you could be as good as gold. And, if you’re willing to give it a go, you can become the go-to guy. You can become your very own influencer.
Tweeters: Twitter’s hard but worth it, if you can make the right connection. Don’t waste your time on small fries. It might even be worth it to search and discover the right hashtags, or even really spend your time and maybe a little money wooing one of the top Twitter influencers. They’re out there but they’re unicorns. I, myself, have over 50,000 followers but nobody really listens to me in a real way (though I do have my secret weapons).
LinkedInners: Apparently LinkedIn is a thing. You’re on your own there.
Pinners: Ask someone else, though I really think becoming an expert in Pinterest would benefit you immensely, especially if you produce beautiful things.
YouTubers: My inner millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous!).
Facebook, Twitter, Google+: You’ve probably got these sorted out already; though I seriously doubt that you are actually doing anything with Google+, though you should be.
Pinterest: If you offer products, you need to share your products on Pinterest, just make sure to link everything back from each product page of your website. Pinterest allows you to pin links and then choose photos that are featured on that page. If you’re just uploading product pictures to Pinterest, you’re doing it wrong.
Guest blogging: I hesitate to recommend this because there are so many d-bags doing this wrong. Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Don’t lead with links, lead with valuable content.
Collaborative blogging: I used to just have ChrisAbraham.com (RIP) and then started MarketingConversation (RIP), a collaborative conversation marketing blog. Then JD Lasica invited me to contribute to Sociamedia.biz, Mike Moran invited me to write for Biznology, Bob Fine invited me to write for The Social Media Monthly, and I’ve written for AdAge, Rosetta Stone, Huffington Post, and some other spots. Stop trying to be such a one-man-band: many hands make light work.
Editorial writing: A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post, AdAge, and all that — if you have the juice to command it. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn.
Article cross-posting: One of the best things you can do, after you start producing content (for brand promotion, not SEO), is to do a little strategic cross posting. I think you should start with Medium and Linkedin.
Message boards and forums: Only do this if you’re already someone who loves and uses message boards. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community. PS: this is the year of the message board!
You need to start now. You need to shift the money you’re wasting on SEO and advertising and spend it on setting up your other world, your social media doppelgänger, your social media shadow. Do it now.
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]]>The post Don’t believe what Google tells you about search appeared first on Inside Social Media.
]]>Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
If you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff.
Well.
I’ll probably get some blowback for this, but it’s time to call out Google for its — how shall I put this? — sleight of hand, half-truths and tendency to lie about this.
The following list of Google mistruths have some exceptions and caveats. And, Google does make examples of bad actors, which is all to the good.
But for the vast majority of us Web publishers, bloggers and businesses who just want to create content and have it read, you should frankly ignore what Google has been telling you about backlinks not mattering anymore, SEO not mattering anymore and other misdirections.
How has Google misled us? Let us count the ways! (I’ll list my bona fides below, and I have my own caveat: Google hasn’t said that none of the following is important, but let’s run through all of these SEO elements one by one.)
Google is still painfully literal – If you don’t write it, literally, in a literal string, on your site, verbatim, please don’t be surprised if your site doesn’t rank at all in that particular topic.
I’ve been producing websites since 1993, submitting sites to directories well before search engines sent out bots and spiders, and tailoring content for Google since late 1998. Soon to be 16 years later, Google hasn’t left behind all of its old tricks — no matter what Google tries to tell you what Google organic search has become circa 2014. When it comes to how things work when it comes to developing a server, site, content, and brand to appeal to Google, Google is a lying liar that lies.
Every time Google has tried to raise us up and improve us as Internet publishers, they have failed; and, they can’t afford to leave our content or us behind, especially when they so desperately want the entire world to build a mirror copy of In Real Life online and in a form that Google can index and understand. As a result, they need to do the equivalent of making the search algorithm as patient, accepting, compliant, flexible, and empowering as humanely possible, otherwise, the only sites that will every return are sites that are heavily bankrolled. Google might very well be lying to us, but it really does care about the best customer service experience humanly possible. And, in service of that, Google has and will continue to turn the other cheek while at the same time telling us exactly the opposite.
And, if you want to read a lot more about this subject, I wrote a much longer-form version over on the Biznology blog.
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