To be discovered in search, you need to write the exact phrases you think people will use when they’re searching on your topic. The title and first paragraph are the most important.
SEO
Top takeaways from a growth hacking conference
Hundreds of marketers, entrepreneurs and business strategists descended on the Weapons of Mass Distribution conference to learn how to propel growth in their startups and enterprises. Here are some key takeaways.
Build a video SEO strategy for your brand
When it comes to developing a video SEO strategy, defining and implementing a goal-driven strategy is key. Take a look at why SEO matters, possible goals for video SEO, and what a completed strategy looks like.
Why content marketing will ultimately triumph over link building
Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization.
Google Authorship: Involve your staff in your brand
Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not […]