Stay up to speed with changes to the world’s top search engine algorithm This is the first of a two-part series on Google Hummingbird. Also see: • Google Hummingbird tries to remove the masks Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists. Why is Google being such a […]
SEO
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
What goes into Google’s search rankings recipe?
Moz conducted a survey of professional SEOs and a large correlation study to determine what goes into Google’s search engine rankings. Here are the results of that study, showing that links and keywords are still the top factors involved.
7 strategies for succeeding in the new Google Search
Showing up high in Google search results requires a new content and marketing strategy. Here are 7 strategies for succeeding in the new Google Search: Be newsworthy, interesting, social, better, funny, compelling and committed.
Content strategies to deal with Google Panda & Google Penguin
Organic SEO isn’t free, cheap, and easy anymore. Google’s release of its Panda and Penguin updates means you have to produce more high-quality content that is social, too.