See our accompanying article on Socialbrite.org: How to measure your nonprofit’s social media success. Is your business a social business? Companies that are making good use of social media should take the next step and measure the progress of their social media programs and campaigns. How do you know if you’re succeeding if you […]
Social marketing
Launching a new site: 18 steps to successful metrics & marketing
Guest post by Rand Fishkin CEO, SEOmoz The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I’ll give my best recommendations for launching a new […]
Lessons for brands launching social media campaigns
Authenticity, relevance, originality are among keys to success At BlogWorld Expo in Las Vegas, one of my favorite sessions was the presentation by consultants Dave Peck (a friend) and David Griner called Like It Or Spike it: Social Media Case Studies. Any brand thinking of launching a social media campaign should internalize the lessons that […]
4 experts on how to turn social media into sales
Photo by Zuberance Advice for brands on interacting with your customers One of the enduring questions in the social media landscape is: Can we really use social tools to move the needle financially? That topic was met head on Tuesday evening at an event in San Francisco titled How to Turn Word of Mouth […]
Monitoring Social Media – San Francisco
Iwas impressed by the last gathering put on in San Francisco by this team — Social Media Marketing 2010 — so I can heartily recommend Monitoring Social Media, a full day conference on Thursday followed by a half-day training bootcamp on Friday. Monitoring and tracking are among the least understood elements of brands’ social media […]