There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Social marketing
Are you ready for when the curtain goes up?
An excerpt from Jeffrey Hayzlett’s book ‘The Mirror Test’ Jeffrey Hayzlett, a friend of Socialmedia.biz, is the author of the best-selling book The Mirror Test and former chief marketing officer of Kodak. He is the keynote speaker at Search Engine Strategies Chicago, Oct. 18-22. Following is an excerpt from “The Mirror Test: Is Your […]
Best practices for public presentations
Photo by James Jordan on Flickr How to effectively communicate your ideas in a public forum We’re a month away from the 5th Annual SNCR Research Symposium, Awards & Anniversary Gala, which will take place Nov. 4-5 at Stanford University. (You should come!) The nonprofit Society for New Communication Research holds annual conferences in […]
PitchEngine: A social PR platform for the new era
In preparation for today’s webinar on the latest with social media press releases that I did for Bulldog Reporter/PR University, I spent a half hour on the line recently with Jason Kintzler, co-founder and CEO of PitchEngine, a site I’ve used to good effect in the past year. Founded in 2008 as “a new kind […]
Webinar on what’s new with social media releases
I‘ll be giving a webinar on social media press releases, along with Mark Budgell of Hewlett Packard, in a Bulldog Reporter/PR University event on Sept. 9. Social Media Release Update: Use the Latest Templates, Tips and Inside Tricks to Boost Pick-Up will show participants how to create and write your own social media releases, the […]