Image from Bite Daily. How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media […]
Social marketing
Forex Trading & social media: A case study of easy-forex
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When […]
The true value of social media
The True Value of Social Media View more presentations from Brandon Murphy. In Social Media, ROI = Return on Interaction + Return on Influence Guest post by Peter Bihr The Waving Cat How to measure the success of Social Media has been a huge problem in this industry for quite a while. There is a […]
Social media, tech & marketing events: July
Where did June go already? Here’s our roundup of social media, tech and marketing conferences and events scheduled for the month of July. For the full year, see our Calendar of 2010 social media, tech and marketing conferences. Note that we’ve published a roundup of nonprofit and social change conferences and events for July on […]
Social Media Marketing 2010 comes to SF
At Social Media Marketing London on June 17, 2010. Anew social marketing conference makes its U.S. debut next week in San Francisco, and Socialmedia.biz readers get a 10 percent price discount by registering with the code Socialmediajd. Called Social Media Marketing 2010, the gathering will bring together social media experts such as Brian Solis, Chris […]