Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might […]
Social marketing
Review of ‘Open Leadership’: Winning by letting go
The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques.
Successful techniques for building your industry voice with social media
Bypass gatekeepers. Hold contests. Become a super user. What does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago […]
Social Gaming Summit: Playing the distribution game
Is viral the only economically feasible way to distribute a social game? No, answered a panel of four game developers and publishers at the Social Gaming Summit in San Francisco which should have been called the “Facebook” gaming summit. Every time someone mentioned “social” gaming, someone asked the question, “Are you being social anywhere else?” […]
Come to NewComm Forum! Here’s your discount
In 18 days I’ll be at NewComm Forum in San Mateo, Calif., to give a talk on the paths to tomorrow’s journalism. I’m also looking forward to participating in workshops, interactive sessions and discussions around social marketing and social media. NewComm Forum, sponsored by the Society for New Communications Research (I’m a senior fellow), is […]