I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are […]
Social marketing
A talk with Intel’s ‘blogfather’
A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo. Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls […]
Conferences: Social media, tech, marketing
For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010.
This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. I’ve also left out some traditional newspaper conferences and some of the worthy but fast-changing BarCamps, PodCamps, MobileCamps and Social Media Club gatherings around the country.
My most popular (and favorite) posts of 2009
After a trip down memory lane, here is a collection — by category — of the most popular and my favorite posts of 2009.
Why B2B companies should be using social media
It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social […]