Check out this video for a summary of day two at Le Web. The video focuses on Le Web’s main subject matter, the real-time Web, plus includes some critiques about how the show was handled.
Social marketing
Cisco: ‘Why vlogging is better than blogging’
How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, […]
How Dell handles customer service and sales through social media
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the […]
Radian6 and the Yellow Brick Road for brands
A chat with the CEO of Radian6 from JD Lasica on Vimeo. CEO Marcel LeBrun on how companies should listen, monitor and engage with customers I‘m still getting out from under the atomic dustbin that is my home office. It’s been an insanely busy year, from the relaunch of Socialmedia.biz as a distributed consulting firm […]
HP responds to ‘Why I love public transportation and hate HP’
At the beginning of November I wrote an article titled Why I love public transportation and hate HP after a horrible customer service experience with HP where I had to wait two hours for technical service after I had paid for their tier 2 service. I compared it to public transportation in San Francisco because […]