How BlogHer deals with reviews and conflicts of interest from JD Lasica on Vimeo. I‘ve been struck by the varying reactions to this week’s news that the Federal Trade Commission will now begin to regulate product endorsements not just in advertisements but also on blogs and other forms of social media. (PDF here; the regs […]
Social marketing
Gary Vaynerchuk reveals how to Crush It!
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is for sure written by a motivational speaker; however, it was also written by a phenomenally-successful self-made businessman and social media maven. Rare is the motivational business book with an actual flight plan and pre-flight check list.
The Top Five Misconceptions About Social Media
In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: Misconception #1: Social media is only right for certain brands Often people ask […]
The Social Media Marketing Handbook
When I started my social media marketing firm three years ago I had an advantage. By autumn, 2006, I had passed through New Media Strategies as Technology Strategist and Edelman’s elite Public Affairs Online Advocacy team. Even so, my business partner, Mark Harrison, and I made a lot of mistakes, walked through mine fields, and […]
5 questions for the author of ‘Trust Agents’
Chris Brogan and Julien Smith, co-authors of “Trust Agents,” at SOBcon in May. (Photo by JD Lasica) It’s always cool to see one of your friends hit the best-seller list, and that’s what just happened to Chris Brogan, the Tiger Woods of inbound marketing. Chris (@chrisbrogan on Twitter) and Julien Smith (@julien on Twitter) have […]