While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests.
Social marketing
The ad agency’s dilemma – convincing clients to engage in social media
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came […]
Survival Guide Chapter 1 Overview
Here is the beginning of the chapter review series I will post over the next few months from my book, A Survival Guide to Social Media and Web 2.0 Optimization. The book is doing very well, and I even have a couple of 5-star reviews. A big “Thank you” to the contributors and readers of […]
Social media success doesn’t start with ROI
The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability for social media increases every single day. Just last month, accountability was the basis for most of the discussion at ad:tech in San […]
Business School for Bloggers
I‘m in Chicago at the second SOBCon — Business School for Bloggers — with some of the top social marketing experts in the land. Above is Chris Brogan (see Shaving My Head for Charity) & Julien Smith, who gave a presentation today in advance of their book “Trust Agents,” due out in August. Among the […]