Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition.
Social marketing
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
When selling social media, brand like a Realtor
Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
Swayy helps you find relevant, shareable content
Swayy helps you find relevant and shared content from around the Web for your client’s social profiles. Once you pick the content you think is most relevant out of the suggestions Swayy offers, you can share it right from the platform and even schedule your content for later if necessary. Swayy crawls about 50,000 pieces of content a day, extracting keywords and topics and then matching content to your profile’s trending topics and circles.
How Google’s new tabs on Gmail changed email marketing forever
The new Gmail tabs filter out much of the less important email that clogs up your inbox. Here’s why marketers should be embracing social media, as e-newsletters are becoming an obsolete marketing tactic.