Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
Social marketing
Hunting the big game of long-term clients
Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person.
Are you a social media marketing trapper?
Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage • Part three: Hunting the big game of long-term clients Target audience: Marketing professionals, SEO specialists, social media strategists, businesses. Ibelieve that all social […]
With social media, you need to do more than forage
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line.
You must get over your fear of being annoying
When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election.