Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content.
Social media marketing
Data integration! Key for a successful marketing campaign
Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, […]
Stop begging on social, it looks pathetic
If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated. Earned attention comes from an investment in your community with real returns, not just superficial social shares.
Add these 6 tools to improve your social workflow
The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency.
Using brand ambassadors to complement your social media campaign
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]