We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience.
Social media marketing
An automated solution for blogger outreach research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR […]
7 social media hacks to bring more traffic to your business
A few key techniques can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you.
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
Best practices for grassroots social media campaigns
Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition.