Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
Social media
You can now post images and photos directly to Twitter.com
You can now share a photo directly through Twitter by uploading your photos to Twitter.com instead of through TwitPic, yfrog, Twitgoo or img.ly. Check out the site’s newest offering.
Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
The synergy between social media and search
‘The more retweets a link receives, the better it performs in search results’ I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of […]
How to create a social media plan in 4 beefy steps
This is part three of our three-part Social Media Planning series, broken down into the following phases: Social media analysis Social media strategy Social media plan (below) In parts 1 and 2 we’ve looked at how to create a social media analysis and strategy. Now it’s time for four beefy steps for completing a social […]