Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might […]
Social media
Review of ‘Open Leadership’: Winning by letting go
The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques.
Has Facebook gone too far this time?
Like others among Facebook’s 400 million members, I’m awed and dazzled by the sheer power and growing grandeur of the site. But I’m also perplexed by the almost cavalier way in which it has approached the topic of privacy, as if privacy were a remnant of a bygone era. (Is this partly the byproduct of having a 26-year-old CEO — who grew up in an era where sharing trumps privacy — at the helm? I suspect so.)
Blue Shield CA making strides in social media
New programs are believed to be a first for health insurance industry As those of us who’ve worked with health care companies know, the health care field has been slow to get off the dime and embrace the gamut of changes that social media offers, from interactions with customers to providing a real-time feedback […]
Social Gaming Summit: How social can casual games get?
While successful, casual games are not known for being as social as true ‘social games’ Before there were lucrative games on Facebook, casual games have done very well existing on their own sites and on game portals. The casual game market paved the way for the social gaming market. Problem is, beyond a leader board […]