2 essential tools: Disclosure Best Practices Toolkit & Social Media Policies roundup Today’s BlogWell event in San Diego offers a good time to post a summary of resources available for businesses and organizations beginning to dabble in social media. This is not the Wild, Wild West where anything goes. By now certain certain customs, ethical […]
Social media
The top 5 reasons brands fear social media
I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are […]
A talk with Intel’s ‘blogfather’
A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo. Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls […]
Building a presence from scratch on the Social Web
How a social media campaign helped HP Israel’s PSG Group gain momentum When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did […]
Outdoor: The only ad platform that survives social media
I was thinking about how my media consumption has changed recently. Much has been written about the subject, and I’ve definitely changed my media consumption over the years. Here’s what has drastically changed: Podcasts, not radio: I am a heavy podcast consumer (see my podcast listening lineup for 2010). I rarely listen to the radio, […]