It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social […]
Social media
Do you have a strategy for social bookmarking and crowdsourcing?
Here is part 7 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
The book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.
Chapter 7 of the book is about social bookmarking and crowdsourcing using news aggregators, enabling users to save and share their favorite Websites and determine the popularity of a news story, blog entry, or Website through various voting and rating systems.
Cisco: ‘Why vlogging is better than blogging’
How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, […]
How Dell handles customer service and sales through social media
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the […]
Radian6 and the Yellow Brick Road for brands
A chat with the CEO of Radian6 from JD Lasica on Vimeo. CEO Marcel LeBrun on how companies should listen, monitor and engage with customers I‘m still getting out from under the atomic dustbin that is my home office. It’s been an insanely busy year, from the relaunch of Socialmedia.biz as a distributed consulting firm […]