Photo by Zarko Drincic on Flickr This year we’ve seen the steady succession of social media policies issued by major news organizations. The common theme that runs through these edicts is that they were written by top managers, with the input of lawyers, who seem to have little understanding of how social media can benefit […]
Social media
Gary Vaynerchuk reveals how to Crush It!
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is for sure written by a motivational speaker; however, it was also written by a phenomenally-successful self-made businessman and social media maven. Rare is the motivational business book with an actual flight plan and pre-flight check list.
The Top Five Misconceptions About Social Media
In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: Misconception #1: Social media is only right for certain brands Often people ask […]
The new Second Life reinvents itself
Linden Lab CEO Mark Kingdon and me chatting At the end of this past June, I wrote a simple blog post for DigitalNext addressing why I personally believe that the current hype around Twitter will be more sustainable than the short-lived Second Life craze. Bottom line, “Twitter is light, cheap, open and permanent, whereas Second […]
The Social Media Marketing Handbook
When I started my social media marketing firm three years ago I had an advantage. By autumn, 2006, I had passed through New Media Strategies as Technology Strategist and Edelman’s elite Public Affairs Online Advocacy team. Even so, my business partner, Mark Harrison, and I made a lot of mistakes, walked through mine fields, and […]